RUE is a contemporary jewelry brand established in New York in 2007.  Since its inception, our items have been carried at leading boutiques in the US. 2010 Spring/Summer is our first collections appearance in Japan.

As the brand name suggests a street in French and an evergreen Rue (Ruta) in English, RUE reinterprets and gives new values to ordinary, often overlooked things and turns them into fine jewelry, accentuating everyday.